Category: Getting Started

Your brand has the power to separate you from the competition and create customer loyalty. Without it, you might find yourself stuck in the hamster wheel of always fighting for customers.  So, what exactly is a personal brand? To simplify, your personal brand comes down to the thoughts and feelings that people have when they think of you and/or your business. Therefore, it is a combination of how you present yourself to your audience AND their experience working with you.  However, it takes more than satisfied customers to establish a strong personal brand. Establishing your personal brand requires a process known as personal branding. Personalbrand.com defines personal branding as follows:   “The conscious and intentional effort to create and influence public perception of an individual by positioning them as an…

Michael Huseby runs the Freelancer's Lawyer website. He is a corporate attorney who built a freelance writing business while living in Colombia. Now, his mission is to combine his legal knowledge with his freelancing experience to help freelancers protect their rights. A native of the Pacific Northwest, Michael has lived in Washington, California, New York, Colombia, and Belgium. Since he's had experience as both a freelance writer and a freelance lawyer, we've invited him to answer some common basic legal questions you should ask before getting started. About Michael Briefly describe your freelance set up for us. M: Currently, I split my time between being an attorney and a freelance writer. On the writing side, I mostly write for clients in the health, business, and legal industries. I also do…