Category: All blog posts

In order to land gigs as a freelancer, you need to prove to potential clients that they can trust you. Any future employer will want to preview your quality of work before committing to hiring you.  One of the biggest sales tools you have as a freelance writer is your writing portfolio. But, many freelancers don’t take the time to create a truly amazing portfolio.  Why is that? Well, writers don’t often look at their portfolio from the perspective of a potential client. They’re too close to all of their projects, and they know which ones are best. The problem is, your client doesn’t know that.  If you take the same effort and apply it to planning your portfolio, you’ll see that it can help you land more gigs. You’ll…

Image Source Working independently is an increasingly common choice for individuals pursuing creative careers.  Did you know that 90% of graphic designers are freelancers? Freelancing gives you benefits such as control over your work-life schedule and being your own boss. Plus, you get to work on a number of projects for different clients and add variety to your portfolio.  Keep reading to discover what exactly freelance graphic designers do and how to get started on your journey today. What is a Freelance Graphic Designer? Graphic designers communicate ideas to customers using visual design and software. As a freelancer, you work for several clients instead of one employer. Freelance graphic designers work on projects like logos, web design, presentations, and UX design.  Full-time freelancers are considered self-employed and often work with…

Your brand has the power to separate you from the competition and create customer loyalty. Without it, you might find yourself stuck in the hamster wheel of always fighting for customers.  So, what exactly is a personal brand? To simplify, your personal brand comes down to the thoughts and feelings that people have when they think of you and/or your business. Therefore, it is a combination of how you present yourself to your audience AND their experience working with you.  However, it takes more than satisfied customers to establish a strong personal brand. Establishing your personal brand requires a process known as personal branding. Personalbrand.com defines personal branding as follows:   “The conscious and intentional effort to create and influence public perception of an individual by positioning them as an…