Your brand has the power to separate you from the competition and create customer loyalty. Without it, you might find yourself stuck in the hamster wheel of always fighting for customers.  So, what exactly is a personal brand? To simplify, your personal brand comes down to the thoughts and feelings that people have when they think of you and/or your business. Therefore, it is a combination of how you present yourself to your audience AND their experience working with you.  However, it takes more than satisfied customers to establish a strong personal brand. Establishing your personal brand requires a process known as personal branding. Personalbrand.com defines personal branding as follows:   “The conscious and intentional effort to create and influence public perception of an individual by positioning them as an…